PRCO Group is retained by Triple Sea Food to drive awareness of its three restaurant launches in Milan’s Brera district in the Italian market.
The team strategised to position Vesta Fiori Chiari, which opened at the start of the campaign, as a pioneering, immersive venue epitomising the F&B revival in one of the city’s oldest neighbourhoods.
PRCO arranged one-on-one meetings with trend-setting lifestyle outlets to secure exclusive coverage upon opening, including Vogue Italia, Robb Report, Corriere della Sera and Architectural Digest. Having established relationships with target editors, outstanding coverage was also secured in specialist F&B publications, including Corriere della Sera Cook, Fine Dining Lovers, Gambero Rosso and Pambianco Wine&Food.
Media coverage after Vesta Fiori Chiari’s launch has been maintained with creative pitching around the restaurant’s food concept and design, complemented by interview opportunities for spokespeople.
PRCO is laying the foundations for another successful launch as Casa Fiori Chiari, a gourmet pizzeria, opens on the same street as Vesta. The third restaurant, Ciumbia, will open in September 2023.