PRCO Group was appointed by Villa Treville to drive awareness of the destination in the UK and Italian markets – and remains retained in the latter.
PRCO’s campaign has positioned the former residence of Italian cinema icon Franco Zeffirelli as the most exclusive place to stay in Positano. The team’s pitching has drawn attention to the private villas, five-star service, Botanical Bianca Bar and Treville Laurito Beach Club with eight charming sea-facing guest rooms.
PRCO also devised the brand narrative for the launch of La Traviata Wellness & Spa, coordinating with Villa Treville’s press office to communicate the new venue’s offering, which includes treatments and products from Dr Barbara Sturm.
Targeted pitching and media visits for select journalists secured coverage in A-list publications, including Financial Times How To Spend It, Corriere della Sera, AD Italia, Vanity Fair, Forbes, Gentleman and Panorama.